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Case Study

O-Pro Cleaning

O-Pro Cleaning cleans houses across Seattle, Everett and Bellevue. Its quote calculator prices a job as you answer: bedrooms, bathrooms, square footage, frequency. That quote carries into a Launch27 booking and a Stripe payment without leaving the site. 65 pages behind it, and impressions went from 1,880 in June to 8,105 in July.

CategoryWebsite & SEO
Technologies
Next.jsTypeScriptTailwind CSSLaunch27StripeStructured Data
Screenshot of the O-Pro Cleaning website with its instant quote calculator
01 · Challenge & Solution

The Challenge

Cleaning is a price question first. Someone comparing three companies wants a number now, not a callback while the other two tabs stay open.

Our Solution

The calculator prices the job on the spot, no form first. That total hands off to Launch27 and Stripe, so the customer books and pays without starting over. Structured data gives Google the same detail. The only third-party code is that booking and payment flow: no analytics, no tracking.

02 · Key Features

Key Features

Instant quote calculator: bedrooms, bathrooms, square-footage tiers
Frequency discounts priced live as the options change
Booking flow that carries the quoted price straight through
Launch27 booking and Stripe checkout, so customers book and pay on the site
Before/after slider showing the actual work
16 service pages, split by what people actually book
27 city pages across the service area
LocalBusiness and HouseCleaningService structured data
No analytics or tracking scripts: the only third-party code is the booking and payment flow
03 · Results & Impact

Results & Impact

8,105

search impressions in July, up from 1,880 in June (Google Search Console)

9.0

average position for the house-cleaning-cost guide, on 980 impressions in 90 days

65

pages live: 16 services, 27 cities, plus the blog

04 · Next Steps

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