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Google Ads & PPC

Google Ads Agency for Seattle Small Businesses

We're a Google Ads agency built for service businesses across the Greater Seattle Area — Seattle, Bellevue, Kirkland, Tacoma and the wider Puget Sound. We turn ad budget into qualified leads and booked jobs, not vanity clicks.

01 · The Problem

Why most local Google Ads spend disappears

Plenty of Seattle-area owners have already tried Google Ads — either on their own or with an agency that set up a campaign and went quiet. The clicks come in, the budget drains by mid-month, and the phone barely rings with the right jobs. The problem is rarely the platform; it's that the account was built to spend, not to convert.

The same leaks show up over and over: a single catch-all campaign instead of tightly themed ad groups, broad-match keywords pulling in tire-kickers from outside your service area, no negative-keyword list, and ads pointing at a slow homepage instead of a focused landing page. Add in no call tracking and you can't tell which keyword actually produced a paying customer — so every renewal is a guess.

Good paid search isn't about bidding higher. It's about showing the right ad to someone in Renton or Bothell who is searching with intent to buy right now, sending them to a page that answers their question, and capturing the call or form fill so you can prove the spend paid for itself. That's the difference between a money pit and a predictable lead channel.

02 · Proven Results

Built to generate leads, not just clicks

We take the same conversion-first thinking into paid search that we used building GottaRent's lead-generating web app and portal — a platform designed end to end around turning visitors into real, qualified leads. We apply that focus to your Google Ads: tightly targeted campaigns, landing pages built to convert, and tracking that ties every dollar back to a booked job, so you can see exactly what your spend is doing.

Proven work: GottaRent

03 · What You Get

What our Google PPC services cover

We run Google Ads as part of a complete growth program, so paid traffic and your organic presence reinforce each other instead of competing. Here's what's included when we manage your account.

Account audit & rebuild

We review any existing campaigns, kill the budget leaks, and rebuild around tightly themed ad groups and intent-rich keywords for your trade and your Seattle-area service radius.

Search & local campaign setup

Search, call-only, and Performance Max campaigns geo-fenced to the cities and neighborhoods you actually serve — so you're not paying for clicks from across the state.

Conversion-focused landing pages

We send ad traffic to fast, single-purpose pages built to convert, not your busy homepage. A custom website is included in the retainer, so the ad and the page work as one.

Negative keywords & ongoing tuning

Continuous negative-keyword pruning, bid adjustments, and ad-copy testing so wasted spend shrinks every month and your cost per qualified lead drops.

Call & form tracking

Every call and form fill is tracked back to the keyword and ad that produced it, so you can see real leads — not just impressions — in your monthly report.

Paired with organic search

Ads buy you traffic today while our organic search marketing builds rankings that lower your reliance on paid clicks over time. The two channels share one strategy.

04 · How We Work

How we run your Google Ads, step by step

/01

Discovery & goals

We learn your services, your best job types, your margins, and the towns you want more work in. That sets the keywords, geo-targeting, and the budget that makes sense.

/02

Build & launch

We structure the account, write the ads, build the landing page, and wire up call and conversion tracking before a single dollar goes live.

/03

Optimize as data comes in

Once there's enough data to act on, we cut the keywords that waste money, double down on the ones that book jobs, and tighten targeting around your strongest service areas.

/04

Report monthly

You get a plain-English report each month: spend, leads, cost per lead, and what we changed — no jargon, no mystery, just the numbers that matter to your business.

05 · FAQ

Frequently Asked Questions

A good Google Ads agency builds and manages your paid search campaigns end to end — keyword research, ad writing, geo-targeting, landing pages, negative keywords, bid management, and conversion tracking. The job isn't just to spend your budget; it's to turn ad spend into qualified leads and prove it with reporting. That's how we approach Google PPC services for service businesses around Seattle.

Our management is part of a $2,500/mo growth retainer with a 6-month minimum, which also includes SEO content, Google Business Profile management, monthly reporting, and a custom website. Your ad budget is separate and goes straight to Google — we recommend a starting amount based on your trade and market. We keep pricing transparent so you always know what's management versus media spend.

Search engine marketing (SEM) usually means paid ads — you bid to appear at the top of Google for a search. An organic search marketing agency instead earns rankings over time through SEO content and on-page work, with no per-click cost. Many search engine marketing agencies push one or the other; we run both together so ads drive leads now while organic lowers your cost per lead later.

Look for transparency over promises. A search engine marketing agency worth hiring for a local service business should give you full account ownership, track real calls and form fills, report in plain language, and tie campaigns to your actual service area in the Greater Seattle Area. Be wary of any top PPC agency that won't show you the keywords your money is going to or that locks up your account.

Not always — but ads and organic do different jobs. If you rank well organically, paid search can still capture high-intent searches you're not winning yet, defend against competitors bidding on your name, and fill the calendar during slow seasons. As your organic search marketing matures, we usually scale paid spend down. They work best as one program, which is exactly how our retainer is built.

Faster than SEO. Once campaigns are live, you can start getting calls within days — the first few weeks are about gathering data so we can cut wasted spend and concentrate budget on the keywords that book jobs. Most accounts hit a steadier, lower cost per lead by the second or third month as we tune targeting and ad copy.
06 · Related

Related services & locations

07 · Get Started

Ready to turn ad spend into booked jobs?

Let's look at your market, your services, and what a focused Google Ads program could bring in across the Greater Seattle Area.

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